Privacy policy

Asili Roots | Customer privacy, cookies, marketing, fulfillment and international data transfers

Last updated: May 21, 2026

 

Asili Roots is an online apparel and lifestyle brand offering made-to-order products inspired by culture, heritage, identity, and community.

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:

support@asiliroots.com

We may collect the following types of personal information:

Information you provide directly:

·   Name

·   Email address

·   Phone number

·   Billing and shipping address

·   Order details

·   Payment-related information

·   Customer support messages

·   Marketing preferences

·   Any other information you choose to provide

Information collected automatically:

·   IP address

·   Device type

·   Browser type

·   Operating system

·   Pages viewed

·   Products viewed

·   Referring websites

·   Approximate location

·   Cookie identifiers and similar tracking technologies

·   Interaction data with our website, emails, ads, or marketing messages

Information from third parties:

We may receive information from service providers, payment processors, marketing platforms, analytics providers, advertising platforms, fraud prevention tools, and fulfillment partners when needed to operate our store and services.

We use personal information to:

·   Process and fulfill orders

·   Provide order confirmations, shipping updates, and customer support

·   Process payments and prevent fraud

·   Manage returns, refunds, exchanges, and order issues

·   Operate and improve our website and customer experience

·   Personalize content, product recommendations, and advertising

·   Send email and SMS marketing messages when you have opted in

·   Measure marketing performance

·   Comply with legal, tax, accounting, and regulatory obligations

·   Protect our rights, customers, business, and services

Our online store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to sell our products and services to you.

When you place an order, Shopify and its payment partners may process personal information needed to complete your purchase, including payment details, billing information, shipping information, fraud prevention signals, and transaction information.

We may also use additional payment providers, such as PayPal, where available. These providers process payment information according to their own privacy policies and terms.

Our products are made to order. To produce and ship your order, we may share necessary order and shipping information with Printify, its print provider network, and other production, fulfillment, shipping, or logistics partners we may use to fulfill your order.

This may include:

·   Your name

·   Shipping address

·   Product ordered

·   Size, color, and quantity

·   Order reference information

·   Contact information needed for delivery or shipping updates

We share only the information necessary to produce, ship, track, and support your order.

We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our store, personalize the shopping experience, measure performance, and support advertising.

Depending on your location, you may see a cookie consent banner that allows you to accept, decline, or manage certain cookie and tracking preferences. You can update your preferences through the cookie banner or privacy choices tools where available.

Some cookies are necessary for the website to function, such as cart, checkout, security, and payment-related cookies. Other cookies may be used for analytics, personalization, or advertising, depending on your consent and location.

We may use cookies and similar technologies from Shopify, analytics providers, advertising platforms, and marketing tools. If you decline non-essential cookies, some personalization, advertising, or analytics features may be limited.

Email Marketing

If you sign up for our email list, make a purchase, or otherwise provide your email address where permitted, we may send you marketing emails about products, promotions, launches, content, and brand updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us at support@asiliroots.com.

SMS Marketing

If you choose to sign up for SMS marketing, we may send you text messages about promotions, product launches, cart reminders, order-related updates, or other brand communications, depending on the type of consent you provided.

SMS consent is optional and is not required to make a purchase. SMS consent is collected separately from email consent or other marketing consent.

By signing up for SMS marketing, you agree that we may use your phone number and related interaction data to send and manage SMS communications. Message frequency may vary. Message and data rates may apply.

You can opt out of SMS marketing at any time by replying STOP to our messages, or by following any other opt-out instructions provided in the message. You may also contact us at support@asiliroots.com for help.

We may use Klaviyo or other messaging service providers to manage email and SMS communications. These providers may process your contact information, consent status, message history, engagement data, and related information on our behalf.

We do not sell your phone number for third-party marketing.

We may use third-party tools to understand store performance, measure campaigns, and show relevant advertising. These may include, depending on our active setup:

·   Shopify analytics and Shopify Pixels

·   Meta / Facebook Pixel

·   Google tools such as Google Analytics or Google Ads

·   Pinterest advertising or analytics tools

·   Klaviyo email and SMS tools

·   Other analytics, advertising, or marketing service providers

These tools may collect information such as device data, browsing behavior, purchase events, cookie identifiers, ad interactions, and other online activity data.

Where required, these tools are used based on your consent or other applicable legal basis. Your ability to control these technologies may depend on your location, cookie settings, browser settings, and platform privacy controls.

We may share personal information with:

·   Shopify and ecommerce platform providers

·   Payment processors and fraud prevention providers

·   Printify, print providers, production partners, and fulfillment partners

·   Shipping carriers and logistics providers

·   Email and SMS marketing providers such as Klaviyo

·   Advertising platforms such as Meta, Google, and Pinterest

·   Analytics and performance measurement providers

·   Customer support, IT, hosting, and security providers

·   Professional advisors, accountants, legal advisors, or compliance providers

·   Government authorities, regulators, or law enforcement when required by law

·   Business transfer parties if we are involved in a merger, acquisition, financing, reorganization, or sale of business assets

We require service providers to use personal information only as needed to provide services to us or as otherwise permitted by law.

Because we sell online and use service providers located in different countries, your personal information may be transferred, stored, or processed outside your country of residence.

This may include transfers to the United States, Canada, the European Union, the United Kingdom, or other countries where Shopify, payment providers, fulfillment partners, marketing providers, or other service providers operate.

Where required, we rely on appropriate safeguards for international data transfers, such as contractual protections, standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms.

Depending on your location, you may have rights regarding your personal information, including the right to:

·   Request access to the personal information we hold about you

·   Request correction of inaccurate information

·   Request deletion of your personal information

·   Object to or restrict certain processing

·   Withdraw consent where processing is based on consent

·   Opt out of marketing communications

·   Opt out of certain targeted advertising, sale, or sharing of personal information where applicable

·   Request a copy of your personal information in a portable format

To exercise your rights, contact us at:

support@asiliroots.com

We may need to verify your identity before responding to certain requests.

Depending on your state of residence, you may have additional rights under applicable U.S. privacy laws. These may include the right to know, access, correct, delete, or opt out of certain uses of your personal information, including targeted advertising, sale, or sharing where applicable.

If our store provides a “Your Privacy Choices” or similar link, you may use it to manage certain privacy preferences.

If you are located in the European Economic Area, the United Kingdom, or another region with similar privacy laws, we process personal information based on legal bases such as:

·   Performance of a contract, such as processing and fulfilling your order

·   Consent, such as for certain marketing or cookie-based tracking

·   Legitimate interests, such as improving our services, preventing fraud, and operating our business

·   Legal obligations, such as tax, accounting, and compliance requirements

You may have the right to access, correct, delete, restrict, object to processing, withdraw consent, or lodge a complaint with your local data protection authority.

We keep personal information only as long as necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, business records, legal compliance, tax and accounting obligations, fraud prevention, dispute resolution, and marketing preferences.

When personal information is no longer needed, we will delete, anonymize, or otherwise handle it according to applicable law and our internal retention practices.

We use reasonable technical and organizational measures to protect personal information. However, no website, platform, payment system, or internet transmission is completely secure. We cannot guarantee absolute security.

Please protect your account information and contact us if you believe your information has been misused.

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or policies of third-party sites. Please review their privacy policies before providing personal information.

We may update this Privacy Policy from time to time to reflect changes in our business, services, technologies, legal requirements, or privacy practices.

The updated version will be posted on this page with a revised “Last updated” date.

If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us at:

Asili Roots

Email: support@asiliroots.com

Website: asiliroots.store