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Built From the Inside Out

Who We Are
We're Martin and Veronicah. Two worlds, one family, one brand. Born from belonging, not observation. Asili Roots is what that feels like.

Why We Do This
Because culture deserves to be carried, not forgotten. The diaspora stretches across every continent — and wherever you are, that connection is real. Asili Roots exists to give it a home. On your chest, in your everyday life.

Our Mission
To celebrate African identity and its diaspora through meaningful, high-quality apparel. Not one aesthetic. Not one era. Just honest design — from cultural motifs to wildlife icons — that does justice to the full depth of
what Africa and its people — wherever they are — have always been.

→ Read Our Full Story

Good to Know

Where are you based, and where do you ship/print?

Asili Roots is family-owned with African and European roots based in Germany and Kenya. Our tees are printed in the U.S. through trusted production partners. For now, we ship within the U.S. only—international is on our roadmap for the future.

What blank do you use — and what’s it made of?

We print on the Gildan Softstyle 64000: a classic unisex tee known for its soft, lived-in feel and everyday durability. Most colors are 100% ring-spun cotton (fiber content may vary for different colors).

What size should I get?

Each product page has a detailed size chart to guide you. Our tees are a classic unisex fit, so your usual size is a good start—size up if you like a looser, everyday feel. Still unsure? Reach out and we’ll help you find your best fit.

How does shipping & tracking work?

Most orders ship within 2-4 business days from our U.S. partners. Once shipped, delivery within the U.S. usually takes 3–7 business days.
As soon as your order is on its way, we’ll email you a tracking link so you can follow it right to your doorstep. Orders over $75 ship free within the U.S.

I still have other questions

You can check our full FAQ for details on sizing, returns, and care – or simply email us at support@asiliroots.com and we’ll be happy to help.