Asili Roots is co-founded by Martin and Veronicah — a family, not a concept. Veronicah is Kenyan. Martin is not Black, and we won't pretend otherwise. But this brand was never built from the outside looking in. It was born from belonging — from family, from years of being received not as a visitor but as a son, a brother, an uncle. From a traditional Kenyan wedding. From children who carry African roots.

We are family-owned, African-rooted, and built with love, care, and deep respect for everything this culture represents.

Compliments, real conversations, and a strong sense of pride in culture and identity.

United States only (for now). Orders are made, packaged, and shipped locally from the
nearest facility.

Most orders ship within 7 days.
After shipping, delivery usually takes 3–7 business days. You’ll get a tracking email.

Yes, within 24 hours of purchase. After that, your order may already be in production—email support@asiliroots.com.

30 days from delivery. Item must be unused/unworn/unwashed, with tags and original
packaging. Returns must be authorized in advance.

See full details in our Return & Refund Policy.

Email support@asiliroots.com with your order number, items, and reason; include photos for damaged/incorrect items (please within 7 days of delivery). We’ll send RMA & instructions.

Fastest: place a new order for the item you want and start a return for the original. We refund once the return is accepted.

Email us. If the carrier confirms it’s lost/undelivered, we’ll replace or refund—your choice.

We’re sorry! Email photos and your order number to support@asiliroots.com within 7 days of delivery. We’ll fix it with a replacement or refund.

We use high-quality prints made to stay sharp. Please follow care instructions.

Classic unisex fit, true to size, pre-shrunk.
Check the size chart on the product page.

• Machine wash cold (max 30°C / 90°F) with similar colors
• Do not bleach
• Tumble dry low
• Iron/steam low heat (avoid ironing directly on the print)
• Do not dry clean